Developing an online presence for a UK venture capital firm
Client
Client
Rosetta Capital
Deliverables
Deliverables
Corporate website design
Role
Role
Designer
Involvement
Involvement
Wireframe - Site launch
Rosetta Capital needed a clean, credible website to present complex investment data, portfolio companies, and team bios to busy healthcare entrepreneurs and institutional investors. The challenge was to organize this deep financial and scientific information into a highly professional, completely clutter-free layout.
Rosetta Capital needed a clean, credible website to present complex investment data, portfolio companies, and team bios to busy healthcare entrepreneurs and institutional investors. The challenge was to organize this deep financial and scientific information into a highly professional, completely clutter-free layout.
Rosetta Capital needed a clean, credible website to present complex investment data, portfolio companies, and team bios to busy healthcare entrepreneurs and institutional investors. The challenge was to organize this deep financial and scientific information into a highly professional, completely clutter-free layout.
I restructured the homepage around the firm's three core pillars and replaced dense paragraphs with scannable, high-contrast data callouts. I also implemented a clean grid for executive bios and a simple filtering system that lets users instantly sort their 50+ investments by category or status.
I restructured the homepage around the firm's three core pillars and replaced dense paragraphs with scannable, high-contrast data callouts. I also implemented a clean grid for executive bios and a simple filtering system that lets users instantly sort their 50+ investments by category or status.
