Visual identity development 
for an Australian tech and manufacturing company

Client
Client

GCM Corporation

Deliverables
Deliverables

Infographics, investor deck and social media assets

Role
Role

Freelance designer

Involvement
Involvement

Concepts - Final assets

GCM LTD manufactures advanced thermal cooling technology and needed to roll out their brand identity across their materials to better engage investors.

GCM LTD manufactures advanced thermal cooling technology and needed to roll out their brand identity across their materials to better engage investors.

GCM LTD manufactures advanced thermal cooling technology and needed to roll out their brand identity across their materials to better engage investors.

Brought on as a contract designer, I translated their technical, information-dense content into a compelling visual narrative. I expanded the brands look and feel to create a fresh infographic style, used these graphics to unify their investor presentation deck, and animated the core visual assets into eye-catching, shareable motion content for LinkedIn.

Brought on as a contract designer, I translated their technical, information-dense content into a compelling visual narrative. I expanded the brands look and feel to create a fresh infographic style, used these graphics to unify their investor presentation deck, and animated the core visual assets into eye-catching, shareable motion content for LinkedIn.